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Research papers

Marketing research

Since the Treaty of Rome, there has been a considerable number of marketing studies concerning Europe: six countries were sometimes concerned, during the sixties. Nowadays respondents quite often represent twelve nationalities. The development of...

Catalogue: Seminar 1993: Marketing And International Research
Authors: Clement Forges, Denis Bogaerts
June 15, 1993
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Citation

Forges and Bogaerts (1993a, June 15). Marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research